Which “Ticket Sales Killer” Is Preventing Your Events From Selling Out?
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Which of the following statements best describes your festival's current situation when it comes to ticket sales?
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We often worry about selling enough tickets to our events.
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Add RecommendationAdd TagsView All Assigned TagsSome events sell well, others underperform.
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Add RecommendationAdd TagsView All Assigned TagsMost events sell fairly well, but I know we could be selling more tickets.
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How many paid events do you usually put on during a typical festival?
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1-5 events
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Add RecommendationAdd TagsView All Assigned Tags6-10 events
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Add RecommendationAdd TagsView All Assigned Tags10-25 events
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Add RecommendationAdd TagsView All Assigned TagsMore than 25 events
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Where do most people purchase tickets for your festival's events?
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The Festival Website
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Add RecommendationAdd TagsView All Assigned TagsEventBrite
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Add RecommendationAdd TagsView All Assigned TagsOther Ticketing Website
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Which of the following best describes your festival's email marketing?
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We don't have an email list.
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Add RecommendationAdd TagsView All Assigned TagsWe have an email list but we only send a few emails around the time of the festival.
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Add RecommendationAdd TagsView All Assigned TagsWe regularly send emails to our list, all year long.
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Which of the following best describes your festival's social media marketing?
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We don't post on social media.
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Add RecommendationAdd TagsView All Assigned TagsWe post a few times a month or less.
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Add RecommendationAdd TagsView All Assigned TagsWe post several times a week, all year long.
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Which of the following best describes your festival's paid digital advertising (Google, Facebook, Instagram, etc)?
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We don't use paid digital advertising.
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Add RecommendationAdd TagsView All Assigned TagsWe use the "boost posts" feature on our Facebook posts.
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Add RecommendationAdd TagsView All Assigned TagsWe run paid ad campaigns to promote the festival and/or individual events.
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What is your festival's typical digital advertising budget?
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Under $5000 / year
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Add RecommendationAdd TagsView All Assigned Tags$5000 - $10,000 / year
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Add RecommendationAdd TagsView All Assigned TagsMore than $10,000 / year
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Has conversion tracking been setup and tested for your ads?
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No
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Add RecommendationAdd TagsView All Assigned TagsYes
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Which of the following best describes your approach to running ads:
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We run ads for the festival in general, but not for individual events.
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Add RecommendationAdd TagsView All Assigned TagsWe run ads for the festival and for individual events.
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Add RecommendationAdd TagsView All Assigned TagsWe only run ads for specific events.
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When someone clicks on one of your ads where do they end up?
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The festival homepage
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Add RecommendationAdd TagsView All Assigned TagsA schedule or list of events on our website
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Add RecommendationAdd TagsView All Assigned TagsThe event page on our website
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Add RecommendationAdd TagsView All Assigned TagsAn event page on EventBrite or some other ticketing website
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Add RecommendationAdd TagsView All Assigned TagsA mobile and conversion optimized landing page
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Which of the following best describes your role in the festival?
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Festival Founder / Executive Director
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Add RecommendationAdd TagsView All Assigned TagsBoard Member
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Add RecommendationAdd TagsView All Assigned TagsMarketing / Communications
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Add RecommendationAdd TagsView All Assigned TagsProgramming / Operations
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Add RecommendationAdd TagsView All Assigned TagsVolunteer or Other Role
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Is there anything else you think we need to know about your festival's current situation?
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Yes
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Add RecommendationAdd TagsView All Assigned TagsNo
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What do you think we need to know about your festival's current situation?
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Thank you so much for taking the time to tell me about your festival. Based on what you've told me, your number one ticket sales killer is:
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Your Ticket Sales Killer is: Ticket Sales Killer #1 - The Field of Dreams
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Your Ticket Sales Killer is:
Ticket Sales Killer #2 - Flying Blind
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Your Ticket Sales Killer is:
Ticket Sales Killer #3 - Friction
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Your Ticket Sales Killer is:
Ticket Sales Killer #4 - The Hidden Bottleneck
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